Morgan Nelson CWA L3 Media 18

Rolfe et al 1) what... happened was your role how where who what when 2) so what... did you apply from your planning theory practical 3) now what... is my plan for the next time this happens

find review on ad reliable = repeatable observers (several) valid = believable do we trust the source? internal validity murder photos focus group very upsetting very good internal validity as stress producers external validity history exam cramming vs several weeks revision valid in another context (e.g. in another context)

There was an advert for playstation. It was threatening, hostile and confusing. Client is playstation. product was age was 12-30 gender was male race was white ethnicity was white British income is £0 to £15,000 mobility is walking, bus, or taxi education is SAT to GCSE, lower than average home is a terris house DEMOGRAPHIC S.E.S = socio-economic status uk census = 66.02 million England census 54.79 million GEODEMOGRAPHIC Geodemographic profile

clips The start of a clip is either the in or the head . The end of a clip is either the out or the tail . A clip coming after the current one is incoming , and the current is outgoing. If you use a constant power on audio it causes the audio level to become constant. This cuts out sharp breaths and changes where there have been cuts and changes to talking.                             2:25 Watch later                  

The types of camera angles. Birds eye view: it puts the audience above the action where things can look add an unnatural view of the action but can help to set the scene like a battle or a location. It also puts the audience in a godlike position above the action, making the subjects look insignificant. High angle: it puts the audience above the subject, but not as high as the Birds eye view. It helps to connect the subject to the surroundings while also giving the audience power over them, making the subject less significant in comparison. Eye level: a fairly  neutral point of view, putting you on level with the actors on scene as if you where actually there, giving the audience more connection and attachment to the world around them. Low angle: this is gives a sense of distortion, motion, speed, or lack of control to the audience by putting them lower than the subject. This sense of confusion and distortion is caused from the background being unclear, normally bei...

spacebar = start and stop the video or audio. I obviously used it a lot when stopping and starting the video to search through to find specific points. backspace = delete the section you have selected (the deletion key has a tendency to move sections). I used it a lot when i was cutting apart and altering the video to delete bits that weren't going to be seen. c = turns on the razor tool, used to cut parts of a clip in two. I used this a lot when cutting apart and deciding what parts of the video was going to be seen along with cutting the parts that didn't need to be there after syncing the audio to the video. v = switches back to the arrow tool. I used it a lot to go back to moving things after using the cut tool. cmd+z = undo. I obviously used it to go back on mistakes I made as I went. cmd+x = cut. I used to copy things to then paste elsewhere, mostly when moving things around. unlike copy, it removes the originate, so its also a good alternative to backspace. c...

audio 20-20,000 Hz is the human hearing range, so anything above and below is inaudible. wildtrack is the background sound of a room, so general wildlife or electronics for example. vu meter reads the amount of sound there is in an area. going into the yellow or red means there's likely to be distortion when recording. ppm meter also measures the amount of sound is there, but gives a better idea of the level and is used to balance the sounds in a recording. TV program ppm levels when recording audio are: voice: 5.5 ppm sfx: 3 ppm music: 4 ppm left and right is recorded separately as 2 channels onboard mic (the one on the camera) is used for voice and ambiance external mics include: boom directional mics which are used for voice only. also known as shotgun mics, rifle mics, and 416 s you should always record 2 channels separately so that if one goes in some way you still have the other as a backup waveform is a sine wave to change a start ti...

FRAME  - Pixels move left to right across the screen.  - fps means frames per second , and the standard 25fps in England.  - there are 2 fields per frame, which means there's 2 sets of lines the pixels follow. imagine a zebra crossing, one part being the white stripes, the other being the spaces.  - interlaced means the pixels go through the 2 lines one at a time, so all the 'white stripes' and then all the 'spaces'.  - progressive means the pixels go through the 2 lines at the same time, so one 'white stripe' then one 'space' etc. this avoids 'Jaggies', which are a commonly known screen distortion that can occur in video.  - 50Hz is the frequency that 25fps videos run, as it includes both fields as part of the frequency, in effect adding 2Hz for every 1fps.  - P.A.L - Phase alternating line in premier pro... ...this is how to organize everything: These are Bins . They're safe to put things in. Audio contains all th...

- Extreme long shot (XLS) An extreme long shot is normally either used to either show the isolation of the subject in the shot or used to show the scale of the scene to the audience. This is done by showing off the grandeur of the setting, and then often showing the subject as being small in comparison. - Long shot (LS) A long shot is normally used to establish the scene, showing the character clearly but also giving a large detailed view of the area they're in to the audience. This isn't necessarily to show size, but more to give the audience an idea of where they are and make them more familiar with the setting. - Medium long shot (MLS) A medium close up still gives details of the scene and setting while also becoming more focused on the character. It normally shows the character from the knees up and gives details of their posture, facial features and body language in relation to the scene and other characters. - Medium shot (MS) A medium shot still gives ...

On the first  induction  day of College we did several things... After a small amount of socializing, we did a small game to help us meet each other a small amount more. Excuse me for the quality, but this is the sheet we, or specifically I got. We had to find people that fit the criteria on the left and fill their names on the right, allowing us to learn a little bit about each while learning names. I in particular was telling people that i could use chopsticks as that wasn't something many others could do. Then we moved onto some form filling work and then had break, but after that we did a 'treasure hunt' in which we grouped up into 7 groups of 3 and one group of 2, all with at least one person who did level 2 the year before, and then we went around the school looking for the answers to several questions, such as the price of items in different shops, the number of chairs in the reception, and the name of the principle. it was designed to be a tour but less borin...