Morgan Nelson CWA L3 Media 18

Rolfe et al 1) what... happened was your role how where who what when 2) so what... did you apply from your planning theory practical 3) now what... is my plan for the next time this happens

find review on ad reliable = repeatable observers (several) valid = believable do we trust the source? internal validity murder photos focus group very upsetting very good internal validity as stress producers external validity history exam cramming vs several weeks revision valid in another context (e.g. in another context)

There was an advert for playstation. It was threatening, hostile and confusing. Client is playstation. product was age was 12-30 gender was male race was white ethnicity was white British income is £0 to £15,000 mobility is walking, bus, or taxi education is SAT to GCSE, lower than average home is a terris house DEMOGRAPHIC S.E.S = socio-economic status uk census = 66.02 million England census 54.79 million GEODEMOGRAPHIC Geodemographic profile