Audience

There was an advert for playstation. It was threatening, hostile and confusing.
Client is playstation.
product was

age was 12-30
gender was male
race was white
ethnicity was white British
income is £0 to £15,000
mobility is walking, bus, or taxi
education is SAT to GCSE, lower than average
home is a terris house

DEMOGRAPHIC
S.E.S = socio-economic status

uk census = 66.02 million
England census 54.79 million

GEODEMOGRAPHIC
Geodemographic profile

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